Hanako Hirata - UNLABELED

- Camouflage against the Machines -

UNLABELED - Official Concept Video / Exhibition Contents at Media Ambition Tokyo 2019

UNLABELED - process video / Exhibition Contents at Media Ambition Tokyo 2019

UNLABELED "Second Epoch" - A++ Developed Concept Video

UNLABELED - exhibition at Media Ambition Tokyo 2020

UNLABELED "Second Epoch" - A++ Process Video

The age of Surveillance Capitalism is here. In the taxi, AI forces “men” to watch shaving cream commercials regardless of their real gender identity. At the airport, you are identified and can be labeled as “dangerous.” The system transforms our everyday behavior into data and abuses it for efficiency and pursuit of profit. On the contrary, we have no way to protect ourselves from information exploitation. We need camouflage. We need clothes to live in a society that exploits our identity.

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In a collaboration: Keio SFC Nao Tokui Lab (Computational Creativity Lab) x Dentsu Lab Tokyo

Research Development by A++ https://www.cc-app.net/

Makoto Amano (Technical Direction) , Hanako Hirata (Design Direction), Ryosuke Nakajima (Machine Learning Engineering), Yuka Sai (Design Assistant)

Supervise : Nao Tokui

Special Thanks : Yusuke Yamada(Technical Support), Shun Matsunaga (Fashion Design Support)

Awards:

ISCA2020 Digital Content Category 1st Prize

60th ACC TOKYO CREATIVITY AWARDS Creative Innovation GOLD Prize

24th JAPAN MEDIA ARTS FESTIVAL Entertainment Division Jury Selections

Media:

Silver Magazine N゜8 Summer 2020

NHK WORLD Design Talks Plus

EVENT REPORT #11 NEW WAY OF COLLABORATION NAO TOKUI WITH COMPUTATIONAL CREATIVE LAB

Exhibition:

Media Ambition Tokyo 2020 / 2020/02/28-03/08 at Shibuya Scramble Square 15th Floor" Shibuya QWS"

Contribution:

3D modeling for datasets, Garment Design

Further Detail:

https://cclab.sfc.keio.ac.jp/projects/unlabeled/